From the Fields to the Table

The Need 

An agriturismo's experiential workshops offer an opportunity to connect visitors with local ingredients, seasonal food, and regional traditions. However, the experience can become even more meaningful when visitors understand the stories behind what they see, prepare, and taste.

This project explores how a short digital learning experience could complement an experiential workshop, helping participants discover the journey from agricultural landscapes to the table while appreciating the people, practical knowledge, and traditions behind a seasonal dish.

The aim was to transform a familiar food experience into an engaging learning journey that visitors could explore before, during, or after a workshop.

The Solution 

From the Fields to the Table is a seven-screen interactive learning experience centred on rice, seasonal pumpkin, and risotto alla zucca.

The experience guides learners through a visual narrative exploring the journey of rice, the significance of seasonal ingredients, the relationship between food and place, and the people and knowledge behind culinary traditions. It concludes with a hospitality scenario in which learners practise communicating a dish's story to a visitor.

The instructional design combines concise content, visual storytelling, interactive activities, knowledge checks, and feedback to encourage active participation rather than passive information consumption.

AI-assisted design and development: I used Claude to support the development of the content structure, visual direction, and interactive prototype. AI supported the creative and iterative process, while instructional design decisions shaped the learning objectives, sequence, activities, and overall experience. Visual references were used to explore an appropriate aesthetic inspired by the landscapes, ingredients, and atmosphere of Northern Italy.

The result is a concept that explores how digital learning can complement place-based experiences, making local food culture an opportunity for discovery, reflection, and connection.